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Consumer Insights
Performed consumer insights analytics and translate findings into actionable consumer-driven marketing plans.Familiar with syndicated tools such as Simmons, Nielsen HomeScan, Nielsen Shopping Fundamentals, Numerator, Ignite (Technomic), etc.​
​​*Internal multicultural infographics newsletter.
Demographics: Experience with market segmentation based on consumer demographic profiles, habits, and trends.Familiar with Nielsen Spectra, Pew Research, Center data, Census American Survey, etc.
*Tableau market segmentation by ethnicity
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