Projects: Branding
CARAMIA POSITIONING
Description: Caramia's line of vegetable specialties needed a brand voice and positioning statement; consumer research was conducted to better understand their target market and develop an approach that would engage them. From this research, a position statement was crafted to define the brand personality of Cara Mia, which provided the foundation for all further marketing efforts.
Elements: Consumer research, category analysis, positioning statement and pyramid, brand guidelines document.
SIDRAL MUNDET - YOUNGER TARGET
Description: Sidral Mundet, a brand that has been around for generations and is steeped in family tradition and flavor, needed to update its focus to appeal to a more personal, younger demographic. They had to remain true to their heritage while also empathizing with Sidral Mundet's unique apple flavor to attract the growing Latinx millennial population.
Elements: TV, radio, POS, social media (Facebook, Bloggers).
